You already know content creators have embraced ChatGPT as a powerful ally for tasks like brainstorming topics, outlining content, and writing content. These practical applications save time for creators (you included) and allow them to focus their energy where it matters most—creating high-quality content and promoting it for the world to see.
But if you think that’s all ChatGPT can do, you’re missing out on its true potential. Beyond the basics, ChatGPT can take your content creation game to the next level—helping with a range of less obvious but equally impactful tasks.
In this article, we’ll explore 17 “other things” content creators are using ChatGPT for. Check it out for ideas to make your content creation process more efficient and effective.
1. Brainstorm Readers’ Pain Points and Motivations
Understanding your audience is the cornerstone of effective content creation—and ChatGPT can help. Tell ChatGPT about your audience and ask them to suggest what they are struggling with (pain points) and what they aspire to achieve (motivations). ChatGPT’s vast knowledge base allows it to uncover the audience’s challenges and aspirations, and provide valuable insights that guide your content creation. This insight helps you craft content that directly addresses your audience’s needs.
Example Prompt:
List 10 main challenges, 10 motivations, and 10 goals that small business owners in the e-commerce space have.
2. Plan Content Calendar for Blog and Social Media
A well-organized content calendar is essential for content creators to stay consistent and on schedule. You can provide ChatGPT with your content goals, audience details, and preferred posting frequency, and let it help you plan an effective content calendar by generating content ideas, assigning topics to specific dates, and even suggesting themes for different seasons or events. This makes it easier to map out your content strategy for blogs, social media posts, and other platforms.
Example Prompt:
Help me create a content calendar for a fitness blog and Instagram page. Include weekly blog topics and 3 Instagram post ideas for each week.
3. Generate Listicle Ideas
Listicles are a favorite among readers because they’re concise, engaging, and easy to share (search engines love them too!) ChatGPT can assist content creators in brainstorming a wide range of creative and relevant listicle ideas tailored to their niche. Additionally, you can provide ChatGPT with an article or resource and ask it to transform the information into a listicle. This makes it easy to repurpose existing content into a more digestible format for your audience.
Example Prompt:
Transform this article about cat behavior into a listicle titled "7 Surprising Things Your Cat Does and What They Mean."
4. Plan Infographic Content
Besides listicles, infographics are another engaging way to present information in a visually appealing and easy-to-digest format. While ChatGPT can’t create complete infographics with visuals, it is effective at preparing the content. It can generate key points, suggest layouts, and craft concise text—all of which provide a strong foundation for designing impactful infographics using graphic design tools like Canva or Adobe Illustrator.
Example Prompt:
Help me plan an infographic on "10 Tips for Keeping Indoor Cats Happy," including key sections and visuals to consider.
5. Craft Stories, Parodies, or Satire
Content creators are well aware that stories, parodies, and satire evoke emotion, spark curiosity, and are wonderful tools for captivating their audience. However, coming up with fresh ideas or crafting this type of content can be challenging. The good news is, ChatGPT can help. With the right prompt and a clear description of your requirements, ChatGPT can brainstorm story ideas, structure narratives, or even write a complete draft.
Example Prompt:
Write a humorous parody titled "A Day in the Life of a Cat Owner, as Told by the Cat." The parody aims to entertain cat lovers by playfully showcasing common quirks of cat behavior.
6. Create How-To Content
How-to content stands out from other types of content because it focuses on providing practical, step-by-step instructions to solve specific problems or achieve particular goals. It’s highly actionable and often one of the most sought-after formats by audiences looking for guidance. This type of content establishes trust and positions you as a helpful resource in your niche. ChatGPT can help you brainstorm unique and engaging how-to content ideas tailored to your audience’s needs, and draft the articles.
Example Prompt:
Act as a seasoned SEO specialist. Write an article on how to rank a blog post in the top 10 positions of Google search results.
7. Generate Product Descriptions
Writing compelling product descriptions can be surprisingly difficult. They need to balance creativity and clarity while highlighting a product’s unique features and benefits. At the same time, they must speak to the potential buyers, and be concise and persuasive enough to convince them to take action. And again, ChatGPT can help. You can specify details such as the tone, target audience, or key features you want to emphasize, and ChatGPT will produce polished descriptions in seconds. It would be great if you could provide samples of past product descriptions as examples to help ChatGPT understand your expectations.
Example Prompt:
Using the product specifications and past samples I’ve provided, write a product description for a luxury cat bed designed for comfort and style, targeting pet owners who want high-end products for their cats.
8. Design Email Campaigns
Email campaigns are a crucial way to connect with audiences, whether you’re creating them for clients or using them to promote your own products or services. Designing an email campaign can be tricky. It must be thoughtfully designed to achieve key objectives such as building awareness, driving sales, or retaining customers. Every email in the series must be well-structured, to ensure it flows seamlessly into the next to create a cohesive experience that guides recipients toward the desired outcome. It can take weeks to design an email campaign—but now, with some help from ChatGPT, you can cut the effort down to just days (or even hours).
Example Prompt:
Create a three-email campaign for the launch of a luxury cat bed. Include a teaser email, a launch announcement, and a follow-up email with a special discount offer. Refer to the attached product brief for information.
9. Develop Ad Copy
Copywriting is both an art and a science. Every word must be carefully chosen to grab attention, communicate value, and compel the audience to take action—especially for pay-per-click ads that are typically short-form, like Google Ads and Facebook Ads, where you can lose prospects in seconds. Let ChatGPT assist you with this. You can ask it to craft compelling ad copy that aligns with your brand voice and appeals to your target audience in just a brief conversation. Don’t forget to request multiple versions for A/B testing.
Example Prompt:
Based on the attached sample ads that have performed well previously, write 3 variations of ad copy for a high-performance travel backpack, highlighting durability, functionality, and modern design.
10. Find Relevant Quotes
Incorporating quotes into your writing can add authority, depth, and a touch of creativity. Whether you’re searching for inspirational quotes to motivate your audience, memorable lines to illustrate a point, or expert opinions to support your argument, finding the perfect quote can be time-consuming. Fortunately, ChatGPT, your well-read writing assistant, can scour its massive knowledge base to find quotes that fit your requirements within seconds. Be warned, though, that it might occasionally hallucinate and return quotes that it has made up. Whenever in doubt, google it.
Example Prompt:
Find 5 inspirational quotes about perseverance from famous people, and include the source for each one.
11. Optimize Content for SEO
Search engine optimization (SEO) is essential for increasing your content’s online visibility, but it can feel overwhelming if you’re not familiar with the nuances of keyword placement, meta descriptions, or search intent—all those technical stuff. Optimizing content requires striking a balance between appealing to search engines and providing value to readers, which often takes significant time and expertise. ChatGPT can simplify this by suggesting keywords, rephrasing content to include them naturally, and even generating meta descriptions and title tags. Just send your content to it, discuss with it what you’re trying to achieve, and let it do the heavy lifting for you.
Example Prompt:
Optimize this blog post about sustainable travel for SEO by adding keywords like "eco-friendly travel tips" and "green vacations" naturally. Generate a meta description and title tag as well.
12. Suggest Hashtags
Hashtags are widely used across platforms like Instagram, Twitter, TikTok, YouTube, and even Facebook to categorize content and make it more discoverable. They help extend the reach of your posts, connect with trending topics, and engage your target audience. It’s usually straightforward to decide what hashtags to include. But if you’re ever stuck, know that ChatGPT can help. Simply send your content, and describe your audience and goals. That’s all ChatGPT needs to generate a list of relevant and creative hashtags for you.
Example Prompt:
Suggest 10 hashtags for the following Instagram post promoting a high-performance travel backpack targeting adventure enthusiasts.
13. Format Customer Testimonials
Customer testimonials are powerful tools for building trust and credibility, but they often need formatting to make them more effective. Raw testimonials can be too lengthy, unstructured, or include irrelevant details. By reworking them into a clear and concise format, you can ensure the most impactful parts stand out while maintaining authenticity. If formatting testimonials feels too time-consuming, let ChatGPT handle it. Provide your expected format, key points to highlight, and any specific requirements, along with samples to illustrate what you need. ChatGPT can take over the manual work and ensure that the testimonials are well-polished.
Example Prompt:
Format this customer review into a concise and professional testimonial for a website: <attach customer's testimonials>
14. Write FAQs for Website
FAQs (Frequently Asked Questions) provide visitors to your website with quick answers to common questions about your products, services, or business. Well-written FAQs can save time for both your audience and your team by addressing concerns upfront, reducing the need for direct inquiries. The biggest challenge in writing FAQs is predicting the questions your audience will ask and crafting answers that are informative, align with your brand’s voice, and address their objections effectively. Help ChatGPT to understand your products or business, the audience, examples of common concerns, and the tone or voice to adopt, and it can create tailored FAQs for you.
Example Prompt:
We sell eco-friendly travel backpacks. Our audience is millennials who love sustainable travel. Based on the product write-up attached, write 5 FAQs with a friendly tone, focusing on product features, sustainability, and our return policy.
15. Generate Interactive Content Ideas (Quizzes, Polls, Surveys)
Interactive content is a great way to engage your audience and encourage them to actively participate in your message. From quizzes and polls to surveys and interactive infographics, this type of content provides a dynamic experience that holds attention longer than static posts. However, brainstorming unique and relevant interactive content ideas can be a challenge—but with ChatGPT, it’s easier than ever. Content creators can use ChatGPT to quickly generate creative and tailored ideas to match their goals and audience.
Example Prompt:
Design a quiz based on the following scientific report. The target audience is high school students with a basic understanding of science concepts. Focus on key findings, terms, and practical applications discussed in the report.
16. Suggest Content Promotion Ideas
Creating great content is only half the battle—getting it in front of the right audience is just as important. Effective content promotion involves leveraging multiple channels, from social media and email newsletters to paid ads and collaborations. And most content creators, being content creators, are only interested in creating content. Figuring out promotion ideas can be overwhelming. This is where ChatGPT can help. Get it to suggest creative and tailored promotion strategies based on your content and goals.
Example Prompt:
Suggest 5 content promotion strategies for a blog post about "Top Tips for Adopting a Rescue Cat," focusing on social media and partnerships with pet influencers.
17. Develop Case Studies
Content creators employ case studies to showcase real-world success stories. A well-crafted case study not only demonstrates how their product or service has helped customers achieve their goals, but also provides social proof that can persuade potential clients. However, creating an engaging requires identifying the right story, structuring it effectively, and—most importantly, presenting the information in a compelling yet concise manner. ChatGPT can help. Get it to outline, write, or refine your case studies.
Example Prompt:
Study this email from our customer. Write a case study about a small business that used our eco-friendly cat products to reduce waste and attract environmentally conscious customers. Include the challenge they faced, how our products provided a solution, and the measurable results they achieved.
Conclusion
ChatGPT is more than just a tool for brainstorming topics, outlining content, and writing drafts—it’s a capable assistant that can support content creators in countless ways. Whether it’s crafting compelling ad copy, planning interactive content, or creating polished case studies, the possibilities are limited only by your creativity.
The key to unlocking ChatGPT’s full potential is experimenting and being open to trying new things. With clear instructions and a bit of imagination, you can use ChatGPT to streamline workflows and save time, so that you can focus on what you do best—creating meaningful content that resonates with your audience and bring value to them.
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